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MORF  |  BRAND IDENTITY DEVELOPMENT


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I created the brand: MORF to be the next generation of wearable intelligence. Utilizing a brand-new shape-shifting textile, MORF clothing adapts to the body, providing an optimal fit for all body types. MORF is fully customizable; the textiles can be configured to change shape, size and style at any given moment. The clothing collection combines comfort and sleek design with innovative technology to imbue the wearer with self-confidence. 

My goal was to create a clothing brand that seeks to dismantle the toxicity of the current fashion industry by promoting body-positivity and wellness.